CX & Product Strategy · Growth Alignment · Service Design
Helping organizations turn complexity into clarity.
Data-led · Insight-driven · Customer-first
Paulina Rozalia Wiklo
Product & CX Strategist with 15+ years of experience across design, research, and service design, and over 8 years leading CX and product initiatives that bridge customer insight with business growth.
I help organizations translate customer insight and meaningful metrics into focused decisions, aligned teams, and measurable growth.
I work at the intersection of strategy, product, and customer experience — working across portfolio, discovery, and operating models to connect insight with execution. My work connects customer needs, commercial priorities, and strategic execution, ensuring every decision drives business impact.
I bring a designer’s curiosity and a strategist’s discipline to every engagement: combining research data, experimentation, and system thinking to create sharper direction and stronger products.
👩💻 I’m typically brought in to:
• sharpen product and brand direction
• validate product–market fit and growth paths
• translate customer insight into strategic choices
• align leadership and cross-functional teams
• design scalable, evidence-based ways of working
I am available for consultancy, fractional leadership and short-term projects in 2026.
👋 Let's connect on LinkedIn.
👋 Let's connect on LinkedIn.